Real UK branding price bands for 2026 — logo-only, identity systems and full brand programmes — plus what actually moves the number up or down.
In the UK, a logo-only project typically runs £1,500–£3,000, a full brand identity system £3,000–£10,000, and a strategy-led brand programme with packaging or digital £15,000–£50,000+. The single biggest cost driver is scope of application, not the logo itself.
Branding quotes vary wildly because 'branding' means five different things depending on who is saying it. A freelancer quoting £600 and a studio quoting £18,000 are usually not selling the same object. Here is how the money actually breaks down in the UK market, and what to look at on a proposal before you compare two numbers.
| What you're buying | Typical UK market range | Usually includes |
|---|---|---|
| Logo only / small identity refresh | £1,500 – £3,000 | Primary mark, a couple of variations, basic files |
| Brand identity system | £3,000 – £10,000 | Strategy foundation, logo suite, type, colour, layout rules, guidelines |
| Identity + packaging or web | £10,000 – £25,000 | Everything above, plus applied design across a real surface |
| Full brand programme | £25,000 – £50,000+ | Research, positioning, naming, identity, packaging, digital, motion, launch |
These are typical market ranges, not Graphy Studio prices. Every project is quoted individually.
Those bands hold for independent studios and small agencies in the UK. Network agencies start where the last row ends. Marketplaces and template services sit below the first row, and you are buying a file rather than a decision. Graphy sits below the typical UK studio band because we run a leaner studio model — no network overhead, no account-management layers, direct designer-to-client delivery.
The number matters less than what is attached to it. A proposal worth trusting names the deliverables individually, states how many revision rounds are included, sets a timeline with dependencies, and is explicit about what is not in scope. If a quote is a single figure with the word 'branding' next to it, ask for the breakdown before you compare it to anything else.
The expensive part of branding is never the logo. It is every surface the logo has to work on afterwards.
The most common rework we are called in for is not an ugly logo. It is an identity with no system behind it: one mark, no type rules, no colour hierarchy, no layout grid. The moment a business needs a second thing — a pitch deck, a label, a shopfront — nobody knows what to do, and every new asset drifts. Rebuilding that later usually costs more than doing it once properly, because you are also paying to replace printed stock and live assets.
If you want a sanity check on a scope you have already written, send it over — we will tell you honestly whether the number in front of you is sensible for what is on the list.
A standalone logo from an independent designer or studio typically costs between £1,500 and £3,000 in the UK. Below that you are usually buying a template or a marketplace file; above it, the logo is normally part of a wider identity system.
Every Graphy project is priced to its scope. Build your package at graphystudio.co/build-your-package and we'll send a tailored proposal.
Because the deliverable differs. One quote may cover a mark and files; another covers research, positioning, a full type and colour system, guidelines and applied design across packaging or web. Compare deliverable lists, revision rounds and rollout support rather than headline figures.
Not usually. A rebrand carries migration costs a new brand does not: replacing printed stock, signage, packaging artwork, digital assets and search equity. The design work may be similar; the rollout is bigger.