Branding price bands in Dubai and the UAE for 2026 in AED — logo, identity systems and full programmes — plus bilingual and trade-licence costs.
In Dubai, a logo-only project typically runs AED 5,000–15,000, a full brand identity system AED 15,000–50,000, and a strategy-led programme AED 75,000–250,000+. Arabic and English lockups, bilingual typography and trade-licence naming checks are the main costs specific to the UAE market.
Dubai has a wider price spread than almost any market — freelancers on a tourist visa quoting a few thousand dirhams, and international networks quoting six figures for the same brief. Here is where the honest middle sits, and what genuinely costs more here than in the UK.
| Scope | Typical UAE (Dubai) market range | Notes |
|---|---|---|
| Logo only | AED 5,000 – 15,000 | Mark, variations, files |
| Brand identity system | AED 15,000 – 50,000 | Strategy foundation, logo suite, type, colour, guidelines |
| Identity + packaging or web | AED 50,000 – 120,000 | Applied across a real surface |
| Full brand programme | AED 75,000 – 250,000+ | Research, naming, identity, rollout, launch |
These are typical market ranges, not Graphy Studio prices. Every project is quoted individually.
A network agency buys you process and comfort. An independent studio buys you the senior people actually doing the work. The question worth asking either is simple: who will be on the calls in week six? If the answer is not the person presenting to you now, price accordingly.
In Dubai, the brands that look expensive are rarely the ones that spent the most. They are the ones that decided earliest.
Typically AED 5,000 to 15,000 from an established studio for a logo-only project. Below that you are usually buying a single designer's first instinct rather than a developed mark with variations and proper files.
For most consumer-facing businesses, yes — and for signage in many communities it is required. Budget for it as a design commission rather than a translation, because the Arabic lockup has to match the Latin mark in weight and character.
Four to eight weeks for an identity system, with the first direction usually presented within two weeks. Bilingual lockups and signage approvals are the two steps that most often extend a timeline.